Thursday, 22 March 2007

Changes are a happening

The CD sales page of the website is having mild success. However, the trend seems to be moving away from CDs and moving towards MP3.

The popularity of MP3 has exploded in the last few years as more and more people use personal computers in the home and at work. MP3 has turned the music industry on its head. It has become so simple to download your favourite song from the various internet sites that going out to purchse CDs is a rapidly declining occurrence.

In the hypnosis, self-help audio sector, this trend is also evident. More people are downloading MP3 files rather than go through the rigmarole of purchasing CDs and then waiting for them to be delivered (which can be a few days if bought internationally). The other plus point is that it's cheaper as there are no postage costs to pay for. Better to simply download them and have them there and then and save money at the same time.

The audio quality of MP3 as far as the average human ear is concerned is pretty close to CD anyway. The only thing you lose out on is the ability to encode subliminal messages to enhance the effectiveness of the MP3. This is not too much of a problem for a good, experienced hypnotherapist as they can use vocal techniques to emulate the subliminal effect to some extent, so the effectiveness of the better hypnosis self-help audio recordings is not reduced with MP3.

HYPNOSIC.COM will shortly be introducing their hypnosis self-help CD collection for instant download as MP3 (without the subliminal encoding) at a reduced price.

Stay tuned for details of the release of the new premier MP3 collection from hypnosic.com. Details will be announced here!

Thanks for your visit
Terry Didcott DHP

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